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The Global Standard for Media Authenticity

Deterministic content provenance for the AI era

What We Do

SonicOrigin enables companies to prove where digital content came from, and gives platforms and consumers the ability to verify it. 

Think of it as a passport and serial number for digital content. 

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Image by Allec Gomes

The Shift in Media

Authenticity Is No Longer Assumed

Generative AI has changed how media is created, edited, and distributed.

Content can be replicated, transformed, or synthesized at scale, and traditional signals (metadata, platform logs, fingerprint-only approaches) are often incomplete or easy to degrade across workflows.

Organizations Now Face

  • Synthetic and human-created content that are increasingly difficult to distinguish
     

  • Metadata that can be lost, altered, or separated from assets
     

  • Monitoring programs that rely on probability rather than proof
     

  • A fast-moving regulatory environment for AI transparency and child protection
     

Proof of origin needs to travel with the content

How IT Works

Built for Verifiable Origin

SonicOrigin establishes identity at the point of creation and preserves it across distribution and transformation.

Embedded Identity

Imperceptible, machine-readable

Training Permissions

Opt in / Opt out LLM data sets

Credential Binding

Cryptographically secured rights / ownership data

Lifecycle Record

Version and distribution traceability

Verification Services

APIs for validation by partners and platforms

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Image by @felirbe

Metadata persists across all platforms and formats

Patented Technology for Content Provenance

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Image by Woody Yan

GLOBAL PROTECTION

Built for Regulatory Alignment Across Jurisdictions

Protecting Organizations Worldwide

AI transparency and synthetic content labelling rules are emerging across major markets, and age assurance requirements are tightening for online services.

SonicOrigin is designed to align with standards-based approaches to help global organizations operate consistently across jurisdictions.

Selected Examples 
  • EU AI Act phased rollout 
     

  • China AI-generated content labeling measures effective Sept 1, 2025 
     

  • California SB 942 effective August, 2026 (AI transparency) 
     

  • UK Online Safety Act and age assurance guidance (Ofcom/Gov.uk) 
     

  • Australia social media minimum age framework begins Dec 10, 2025
     

BUSINESS VALUE

Monetization, Measurement, Protection

SonicOrigin is not only about risk reduction. It enables measurable outcomes across rights, operations, and media performance.

Monetize hybrid human/AI derivatives

  • Traceable attribution between original works and derivative works
     

  • Support for licensing and revenue participation models
     

  • Clear linkage for rights owners and partners

Reduce monitoring cost while expanding coverage

  • Deterministic validation reduces reliance on large-scale probabilistic scanning
     

  • Lower false positives and fewer manual escalations
     

  • Broader coverage across compressed/transformed content

Verify advertising delivery with higher confidence

  • Asset-level playback validation signals
     

  • Confirmation of full completion and interruption eventReduced dependence on impression-only reporting

This is operational control with commercial upside.

Sculptural Knot Design
STANDARDS LEADERSHIP

SonicOrigin contributes to the standards shaping Content Authenticity and Provenance

  • C2PA (Co-Chair, Audio Taskforce)
     

  • SMPTE
     

  • ISO JPEG Trust
     

  • IPTC
     

  • EIDR

  • PKI Consortium
     

  • AES
     

  • SVTA
     

  • CITF
     

  • WIPO

Industries We Serve

Our Patented Technology helps organizations across a variety of industries

Our Partners

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ALWAYS PROTECTED

Ready to get started?

Contact us to discover how our patented technology can protect your workflows.

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